Colgate Sensitive UltraSoft Toothbrush


The Colgate Sensitive toothbrush is used and recommended by over 85% dentists surveyed across India*. It has ultra-soft bristles and an ergonomic grip for a superior yet gentle cleaning experience.

WHY CHOOSE A SOFT TOOTHBRUSH

Brushing too hard is damaging
Brushing too hard is damaging

In a survey conducted by Colgate, 80% of dentists responded that using excessive force while brushing is a cause of sensitivity*. You don't need to brush vigorously for a great clean; rather, it's about technique.

*National dentist survey with over 1900 respondents

 

Using a hard bristled brush can be harmful
Using a hard bristled brush can be harmful

In oral care, there is never a reason to choose a hard toothbrush. Hard bristles are more likely to wear away your teeth's enamel and your gums. If only long, vigorous brushing makes your mouth feel clean, you could be doing more damage than good to your teeth and gums with a hard bristled toothbrush.


KEY FEATURES OF COLGATE SENSITIVE

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Ultra Soft Bristles

Helps gently clean sensitive teeth and gums
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Flexible Neck

Helps minimize pressure on gums
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Rubber Thumb Grip

Ensures better control while you brush

COLGATE SENSITIVE ULTRA-SOFT FOR SENSITIVE TEETH AND GUMS

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What is sensitivity

When the enamel that protects our teeth gets thinner, or when gumline recedes, the underlying surface, the dentin loses its protective layer.  This exposes the nerve endings inside our tooth to hot, cold, acidic or sticky foods, resulting in the characteristic sharp painful sensation.

Sensitivity needs extra care

When the enamel that protects our teeth gets thinner, or when gumline recedes, the underlying surface, the dentin. it exposes the nerve endings inside our tooth to hot, cold, acidic or sticky foods, resulting in the characteristic sharp painful sensation.

What causes sensitivity

  • Using a hard toothbrush or brushing aggressively
  • Tooth erosion due to consumption of highly acidic foods and beverages
  • Tooth erosion due to bulimia or acid reflux
  • Plaque build-up along the gum-line
  • Post dental treatment such as fillings, bleaching common, but temporary
  • Diabetes, crooked teeth, hormonal changes, tobacco intake

COMPLETE CARE FOR SENSITIVE TEETH

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What you can do
  • Use a soft toothbrush like Colgate sensitive which is gentle on sensitive teeth and gums
  • Decrease acidic food intake and rinse your mouth thoroughly after every meal
  • Use a desensitizing toothpaste like Colgate Sensitive to soothe exposed nerves
  • Brush gently in the correct manner twice a day and floss your teeth to avoid plaque build-up
How your dentist can help
  • Visit your dentist to understand the underlying cause of sensitivity
  • Your dentist might recommend application of fluoride gel to strengthen tooth enamel and reduce the transmission of sensations
  • If gum recession is causing sensitivity; your dentist may use agents to bond the tooth to “seal” the sensitive teeth
  • Sometimes procedures like root canal may be recommended to treat problems in the tooth’s soft core

TIPS TO BRUSH CORRECTLY

TIPS TO BRUSH CORRECTLY