Colgate believes in instilling oral hygiene habits from an early age. Last year the "Little Dentist Program" was introduced through which Colgate sought to make children the true ambassadors of oral health. The children learnt about good oral health practices and also helped in spreading the message of good oral hygiene to the community. Last year, Colgate worked through 1.4 lac children from 213 schools to reach more than 1.4 million individuals

This year too Colgate's "Little Dentists", will spread the message of oral health through pledge cards that highlight the '5 Golden Rules for Healthy Teeth'. They will get their family members and friends to sign on these cards and thus pledge to follow good oral hygiene habits.