Colgate believes in instilling good oral hygiene habits from an early age. Last year the "Little Dentist Program" was introduced through which Colgate sought to make children the true ambassadors of oral health. The children learnt about good oral health practices and also helped in spreading the message of good oral hygiene to the community. Last year, Colgate reached out to 7 lac children from 1500 schools who in turn reached out to more than 4.5 million individuals

This year too Colgate's "Little Dentists", will spread the message of oral health and urge their friends and family to go for a Free Cavity Check-up. They will get their family members and friends to sign on these cards and thus pledge to go for their free Cavity check-up