Colgate Palmolive India - Toothpaste for Gum Disease - Colgate Total 12





 

Product Usage and Information


1. What makes Colgate Total 12 different from other toothpastes?
Answer: Most toothpaste don't fight plaque after you brush. Colgate Total 12 toothpaste has a unique formula which fights germs. It attaches to teeth to form a protective shield, giving you complete 12 hour germ protection and fights against a full range of common oral health problems even after you eat or drink. Colgate Total 12 provides up to 12 hours of protection against cavities, gingivitis, and plaque. Everything you need to fight against a full range of common oral health problems.





2. What is the unique combination of ingredients in the Colgate Total 12 formula?
Answer: Colgate Total 12 toothpaste contains a unique formula that fights today's most common oral health problems, including cavities, plaque, tartar buildup, gingivitis, and bad breath. The Colgate Total 12 formula is so revolutionary it's even unique. Its active ingredient is Triclosan, which is used to help reduce plaque and gingivitis. The Gantrez copolymer enables Triclosan to continue working in the mouth for up to 12 hours. Without the copolymer, Triclosan would be rapidly lost from teeth and gums, reducing its clinical effect. Colgate Total 12 is the ONLY toothpaste with this unique Triclosan/Gantrez copolymer system. It also contains fluoride for protection against cavities, is effective in reducing tartar, and in providing long-lasting fresh breath protection.


3. Does Colgate Total 12 continue to work even after I eat or drink?
Answer: Colgate Total 12 contains a unique combination of ingredients that attaches to your teeth and gums and does not get washed away even when you eat or drink - so your whole mouth is protected for up to 12 hours.


4. How does Colgate Total 12 work for up to 12 hours?
Answer: Triclosan (an ingredient that fights germs) is held in place by Gantrez (a copolymer) that attaches to teeth protecting them for up to 12 hours.





5. How does Triclosan work in preventing gingivitis?
Answer: Triclosan (an ingredient that fights germs) is held in place by a copolymer. Colgate Total 12's unique formula, which contains this unique triclosan/copolymer system, attaches to teeth, providing up to 12 hours of protection against gingivitis, plaque, and cavities.


6. What germs is Colgate Total 12 effective against?
Answer: There are over 300 species of germs in the mouth that are associated with disease. Triclosan is effective against most of the germs or microorganisms found in the oral cavity and have been shown to provide protection for up to 12 hours.

7. Does Colgate Total 12 carry the Indian Dental Association Seal of acceptance?
Answer: Yes. Colgate Total 12 is accepted by the IDA. The IDA grants their Seal of Acceptance only to products that meet their stringent criteria for safety and effectiveness. Colgate Total 12 toothpaste is accepted by the IDA to be an effective decay preventive dentrifice, and to help prevent and reduce gingivitis when used as directed in a conscientiously applied programme of oral hygiene and regular professional care. It has also been shown to help reduce the formation of plaque and tartar above the gum line.

8. Can I use Colgate Total 12 everyday?
Answer: Yes. Brush twice a day with Colgate Total 12 and you'll know your teeth are cleaner and your breath will be fresher around the clock.

9. Does Colgate Total 12 contain fluoride?
Answer: Yes. In addition to protecting against cavities, plaque, tartar buildup, gingivitis, and bad breath, Colagte Total 12 toothpaste contains fluoride to strengthen teeth and provide maximum cavity protection.

10. Is it okay to use mouthwash after brushing with Colgate Total 12?
Answer: Yes.
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*Colgate Total 12 Toothpaste is an effective decay preventive dentifrice and helps prevent and reduce gingivitis when used as directed in a conscientiously applied programme of oral hygiene and regular professional care. It also helps reduce the formation of plaque and tartar above the gum line.

**Colgate Total 12 is approved by the IDA to aid in the prevention of cavities, plaque and gingivitis. It has not been approved to treat periodontitis. Most published research to date shows that there is a possible association between periodontitis and systemic health. A causal relationship between the two has not yet been clearly established.



Colgate-Palmolive (India) Limited is India's leading manufacturer of scientifically proven oral care products with multiple benefits at various price points. Over the decades, as dental care has become increasingly advanced, Colgate has earned the confidence and trust of consumers and the dental profession in India.

Colgate was voted “The Most Trusted Brand” in India for the second consecutive year in the Brand Equity ORG-MARG AC Nielsen Survey across all brands and categories. This is the fourth survey done by the Economic Times. ‘Colgate’ has been the only brand to be consistently ranked in the top 3 for all the four years and to retain the #1 most trusted brand in India for two consecutive years. This is a true measure of the trust and confidence that generations of consumers have placed in Colgate brand for their dental care needs.

Colgate has several toothpaste brands/variants that have straddled the Oral Care Market in terms of price & consumer preferences. These toothpaste brands/variants are Colgate Total 12, Colgate Dental Cream, Colgate MaxFresh, Colgate Active Salt, Colgate Advanced Whitening, Colgate Fresh Energy Gel, Colgate Herbal, Colgate Kids, Colgater Herbal White and Colgate Cibaca Top. Colgate Dental Cream continues to be the single largest selling toothpaste brand/variant in the market. It is also the single largest distributed toothpaste brand/variant in the country. In the low price toothpaste brand segment, Colgate Cibaca Toothpaste is the leader.

For the latest information on the full range of oral hygiene products, including toothpastes, specialty toothbrushes, floss, whitening products, visit http://www.colgateprofessional.co.in/index.html

Colgate Dental Cream has a unique calcium and minerals formula that makes teeth stronger to give maximum protection from Tooth Decay.

Colgate Total 12 has a distinctive ability to fight 12 teeth and gum problems. It has a unique Tricloguard formula for complete, long lasting protection to fight 12 of today’s most common dental problems. One of the most extensively tested toothpastes, Colgate Total is the toothpaste most used and recommended by dentists. It has been granted the prestigious Seal of Acceptance from the Indian Dental Association (IDA).

Colgate Active Salt is the first and only toothpaste in India that contains salt. It combines salt with calcium and minerals to make teeth stronger and gums healthy. Its special formula is proven to seek and fight germs offering a unique brushing experience.
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