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*Colgate Total 12 Toothpaste is an effective decay preventive dentifrice and helps prevent and reduce gingivitis when used as directed in a conscientiously applied programme of oral hygiene and regular professional care. It also helps reduce the formation of plaque and tartar above the gum line.

**Colgate Total 12 is approved by the IDA to aid in the prevention of cavities, plaque and gingivitis. It has not been approved to treat periodontitis. Most published research to date shows that there is a possible association between periodontitis and systemic health. A causal relationship between the two has not yet been clearly established.



Colgate-Palmolive (India) Limited is India's leading manufacturer of scientifically proven oral care products with multiple benefits at various price points. Over the decades, as dental care has become increasingly advanced, Colgate has earned the confidence and trust of consumers and the dental profession in India.

Colgate was voted “The Most Trusted Brand” in India for the second consecutive year in the Brand Equity ORG-MARG AC Nielsen Survey across all brands and categories. This is the fourth survey done by the Economic Times. ‘Colgate’ has been the only brand to be consistently ranked in the top 3 for all the four years and to retain the #1 most trusted brand in India for two consecutive years. This is a true measure of the trust and confidence that generations of consumers have placed in Colgate brand for their dental care needs.

Colgate has several toothpaste brands/variants that have straddled the Oral Care Market in terms of price & consumer preferences. These toothpaste brands/variants are Colgate Total 12, Colgate Dental Cream, Colgate MaxFresh, Colgate Active Salt, Colgate Advanced Whitening, Colgate Fresh Energy Gel, Colgate Herbal, Colgate Kids, Colgater Herbal White and Colgate Cibaca Top. Colgate Dental Cream continues to be the single largest selling toothpaste brand/variant in the market. It is also the single largest distributed toothpaste brand/variant in the country. In the low price toothpaste brand segment, Colgate Cibaca Toothpaste is the leader.

For the latest information on the full range of oral hygiene products, including toothpastes, specialty toothbrushes, floss, whitening products, visit http://www.colgateprofessional.co.in/index.html

Colgate Dental Cream has a unique calcium and minerals formula that makes teeth stronger to give maximum protection from Tooth Decay.

Colgate Total 12 has a distinctive ability to fight 12 teeth and gum problems. It has a unique Tricloguard formula for complete, long lasting protection to fight 12 of today’s most common dental problems. One of the most extensively tested toothpastes, Colgate Total is the toothpaste most used and recommended by dentists. It has been granted the prestigious Seal of Acceptance from the Indian Dental Association (IDA).

Colgate Active Salt is the first and only toothpaste in India that contains salt. It combines salt with calcium and minerals to make teeth stronger and gums healthy. Its special formula is proven to seek and fight germs offering a unique brushing experience.
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