Giving the World Reasons to Smile
Colgate's Bright Smiles, Bright Futures® Education and Mobile Van Reaches Millions of Children Every Year
Colgate Bright Smiles, Bright Futures® is among the most far-reaching, successful children's oral health initiatives in the world. With long-standing partnerships with governments, schools and communities, Colgate’s “ Bright Smiles, Bright Futures® “ oral health education program celebrated 25 years of educating children and improving oral health. “Colgate’s Bright Smiles, Bright Futures® reached over 50 million children in 2016, for a total of over 900 million children in 80 countries since its inception in 1991.
As the world leader in oral care, Colgate is committed to improving children’s oral health around the world. So far, we've reached over 900 million children in 80 countries with Colgate's Bright Smiles, Bright Futures® program. Children in need receive free dental screenings as well as education to help build healthy habits, self-esteem and a foundation for success.
One of the most impactful oral health initiatives around the Colgate World is the Colgate’s Bright Smiles, Bright Futures® (BSBF), a program committed to educating children about oral healthcare.
A flagship initiative by the company, BSBF started with an aim to spread awareness among children about the right oral health habits, basic hygiene and diet, by using engaging aids to ensure they retain the learning. The objective is to empower children to practice good oral care hygiene, by making them aware of good oral care practices, to reduce prevalence of dental caries and to promote preventive health care habits.
Since the inception of the program in 1976, the company has been delivering oral health education to children, in partnership with the Indian Dental Association (IDA). Colgate’s community outreach efforts have, so far, touched the lives of 142 million school children between the age of 6-14 years across millions of schools in urban and rural India.
In 2016 we reached out to 8.4 million children and until Mar 2017 we reached out to 5.73 million children
Colgate-Palmolive (India) Ltd., is working with Jeevika, a socio economic empowerment program for rural poor through sustainable community partnership in Bihar. It is a women Self-Help Group ( SHG) run by Bihar Rural Livelihood Promotion Society, which is a joint project with World Bank. The Jeevika network reaches over 2 million households in Bihar, through various village organizations. Through this partnership, Colgate has the ability to leverage women's roles as change agents to improve oral care habits. "Maukhik Swasthya Mitras" in the Jeevika village organizations receive oral care certification and act as ambassadors to teach village organizations about proper oral care and drive behavior change in the community
Updated - April 2017