As a world leader in oral care, Colgate has been at the forefront of initiatives that improve the oral health condition in India.
Every year Colgate earmarks a month as Oral Health Month, dedicated to spreading the message of oral health and
hygiene. In 2008, October was the Oral Health Month in India with a mission to move towards Zero Tooth Decay.
During Oral Health Month in 2008, Colgate reached out to the masses using various touch points.
Through the “Little' Dentist Program”, Colgate made children the ambassadors of Oral Health.
In its commitment to serve the society by improving the standard of oral hygiene, Colgate had mobile vans plying in underprivileged areas with dentists conducting free dental check-ups, therein.
