As a world leader in Oral Care, Colgate has been at the forefront of initiatives that improve the oral health condition in India.
Every year Colgate earmarks a month as Oral Health Month, dedicated to spreading the message of oral health and
hygiene. In 2007, October was the Oral Health Month in India with a mission to move towards ‘Zero Tooth Decay’
Colgate India had partnered with the Cancer Patients Aid Association to support the treatment of oral cancer patients during Oral Health Month 2007. 1.08 million people supported Colgate's initiative to spread a smile to oral cancer patients.