 |
Colgate Muskurahatein was a signature theme of the Oral Health Month program that Colgate launched in 2004. Last year, the company conducted a song-writing contest and this year the theme was extended to a story writing competition, which culminated into a television serial Colgate Muskurahatein. The story-writing contest was organized for children from class VI- X across around 450 schools in 14 cities. More than 35,000 children participated in this contest. Through this creative event, Colgate partnered with Hungama TV and provided a platform for these children to bring their stories to life. The 12-episode serial was aired on Hungama TV at 8 pm on Saturdays and Sunday from 8 October 2005 till 13 November 2005. |
|
|
