An innovative event where
Colgate got children from across India to pen
their lyrics on the theme of 'Spread a Smile'. 36
entries were selected and compiled into a song by renowned
lyricist Javed Akhtar. The music was composed by the
trio Shankar, Ehsaan and Loy.
In a program
held in Mumbai on 7th October 2004, Colgate unveiled the
'Spread a Smile' song.
