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Taking oral hygiene to
communities across India
The Oral Health Month sought to impart good oral care
information to consumers through free public dental
camps, to those living in slum areas, children
in orphanages and villages in various parts of the
country. The on-going school education program was
intensified during the Oral Health Month to reach 1,000
additional schools covering 5,00,000 children. Each of
these programs were conducted in partnership with the
Indian Dental Association (IDA).
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Public Dental Check-ups
Free dental check-ups were organized in Mumbai, Delhi, Hyderabad, Kolkata, Bangalore and Chennai. This was done at 67 centers across the six metros. The Dental check-ups were conducted on a mass scale. The Dental check-ups evoked a great response in each of the six cities.
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Slum Areas
In the slum areas, the Oral Health Month program sought
to benefit people by laying emphasis on good oral
hygiene habits. Several adults as well as children in Mumbai, Delhi,
Hyderabad, Kolkata, Bangalore and Chennai, underwent free dental check-ups and
learnt about the long-term benefits of taking care of
their teeth.
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Orphanages
Dental camps were conducted at 30 orphanages covering
9,000 children in Mumbai, Delhi, Hyderbad, Kolkata,
Bangalore and Chennai. The orphanage authorities
immensely appreciated the free dental check-ups and the
educational material that the children received.
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Villages
The Oral Health Month went beyond the urban landscape to
benefit people living in rural India. 1,100 villages
were covered under this program and free dental
check-up camps were conducted. The Oral Health Month
was a great stride forward towards creating a month-long
focus on the importance of good Oral Care practices that
go a long way in maintaining good oral hygiene.
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Oral Health Month School Dental
Health Education Program
Colgate and the IDA made a concerted effort to scale up
the 'on-going' school education program, in 20 major
metros during October 2004. Members of IDA visited over
1,000 schools and conducted free dental check-ups
for over 5,00,000 children. Besides these important
check-ups, a 'Beautiful Smile' contest and painting
competitions focusing on good oral care habits were
organized in all the schools in the 20 towns.
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