Key to the success of Colgate's efforts at improving oral care in India is the close relationship it has forged with the dental profession under the company's Professional Program. Going back to over two and half decades, the Professional Program unites the company and various bodies of dental professionals, such as the Indian Dental Association, in working towards realising shared objectives. The Program works towards improving oral health awareness and oral care on a mass scale. Leveraging the dedicated and voluntary efforts of the dental profession, oral care awareness is created and spread through appropriate mechanisms such as exhibitions, the use of audio-visuals, lectures, demonstrations, teacher training Programs and the organisation of dental health weeks and check-up camps. The message of good oral care is additionally reinforced through the distribution of attractively designed and user friendly patient education materials. Other Initiatives:
Colgate IDA Activities
Colgate IDA BDS Scholarship |
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