Colgate-Palmolive India, in association with the IDA (Indian Dental Association), organized a one-day program in the cities of Bangalore & Mumbai, to observe 'World No Tobacco Day'.
In Bangalore, public awareness was raised about the ill-effects of smoking on health while discouraging smoking. A procession led by more than 550 dentists promoting the cause was also organised. A poster competition was conducted and over 38 posters with powerful sketches & statements highlighting the harmful effects of tobacco were displayed. The Bangalore Mahanagara Palika Corporator inaugurated the exhibition. Prizes were given out to the winners of the competition.
In Mumbai, population has always been one of the city's major struggles. While the number of hospitals treating cancer has grown & the number of patients thronging these facilities has grown even faster, there is little attention being paid to cancer education. Colgate-Palmolive, India in association with the Indian Dental Association & The Rotary Club of Bombay, Chembur (West), organized an awareness camp at Chembur Railway station to address the steady rise in tobacco related cancers. Banners were displayed stressing the grave implications of tobacco consumption. Literature on oral cancer was distributed to the passengers and others present.
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