Palmolive Aroma
Palmolive Aroma
Brief
Palmolive Aroma - 360 degree plan for sustaining momentum.
Objectives
To evaluate various options for direct consumer contacts for POAT Shower Gel & Liquid Hand Wash to achieve the following objectives :
- Increase awareness and generate trials amongst consumers (SEC A)
- Build repeat purchase for the brand
Deliverables
1. Evaluate options (in stores, internet, redemption, inserts, mailers, ATM activity, etc.) with respect to:
- TG Reach (to maximize awareness)
- Engag-ability (to ensure trials)
- Feasibility
- Cost per contact
- Measurability
2. Develop a 360 degree plan (6-month activity plan) with the following objectives:
- Mechanics
- Deliverables
- Budgets
3. Implement one of the options.
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