Sales & Marketing
Overview
A Sales and Marketing Management Trainee's program will comprise stints in:
SALES
Duration: 7 months
Nature of Project/Assignment: You'll handle an independent sales territory for 6 months, with a focus on accountability and meeting targets and executing customer marketing projects. You will play the role of a team leader, leading a group of stockists and a large number of Stockists Salesmen and Pilot Salesmen. You will be responsible for a zone with a business of around 4-6 crores per annum. Post this, you will undertake a shadow District Manager stint for a fortnight which will provide you an opportunity to learn the art and science of Sales in Colgate-Palmolive from an experienced District Manager.
Learning : You will learn about the Colgate-Palmolive Sales systems - Distribution network, Stockist management, Sales force management, In-store execution, Customer marketing programs and gain in-depth knowledge of how to leverage technology in sales.
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MARKETING
Duration: 3 months
Nature of Project: To give exposure to different disciplines within marketing as practised by Colgate-Palmolive and help appreciate the role marketing performs in delivering business goals. Projects which have a business impact, are given to management trainees. It could either be a live project which would entail planning and implementation of a product launch or a relaunch. Or it could be a project to address specific brand or business issues. For example, developing a focused geography plan to attack competition and gain market share.
Learning : As a MT you will develop an understanding of Consumer Marketing Planning. Learn to appreciate marketing concepts and how to deploy the marketing mix elements like advertising, promotions, pricing, distribution, etc. Learn to use databases for situation analysis & plan development. Develop financial and budgeting acumen. Deal with Advertising and other agencies.
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SUPPLY CHAIN
Duration: 1 month
Nature of Project/Assignment: You'll receive an overview of the entire Supply Chain encompassing the manufacturing processes, sourcing, logistics and understand the challenges faced.
Learning: This stint will help you to broaden your horizons and you will appreciate the efforts of the Supply Chain which forms the backbone for all Sales and Marketing initiatives.
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CUSTOMER MARKETING
Duration: 1 month
Nature of Project/Assignment: Customer Marketing is a part of the larger Sales team in an organization. Its role is to get products into the store, off the shelf, and into the shopper's home. Thus, you will get projects related to "Getting the shopper to buy" . It aims to make a strategic contribution to the business based on specific expertise on shoppers and retail environments.
Learning: The four key deliverables about which you will learn are :
- The Go to Market Strategy - how to reach the shopper
- Shopper and Retail Environment Expertise
- Channel Strategy - tailoring our strategies by retail environments
- Understanding the role & importance of 5Ps by Retail Environment - the 5Ps being Product Assortment, Placement, Promotions, Pricing & POP Media
In addition to this, you will get exposure to the Human Resource and Finance functions for a couple of weeks.
Upon confirmation, you will be appointed District Manager/Business Development Manager/Field Promotion Manager.
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Business Leadership Program:
Supply Chain | Human Resources
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